Haircare in the Age of Social Media: What’s Worth It and What’s Not?

3 minute read

By Kaili Bell

With social media shaping nearly every aspect of daily life, it’s nearly impossible to scroll through a feed without encountering influencers promoting the latest haircare trends. From luxurious high-end brands to budget-friendly drugstore finds, the sheer number of options can feel overwhelming. With so many products flooding the market, it becomes challenging to distinguish between what truly delivers results and what is simply a product of clever marketing and influencer endorsements.

High-End vs. Drugstore Hair Products: Do You Really Need to Spend Big?

There’s a common belief that expensive hair products equal better results. While some pricier brands do offer premium ingredients and advanced formulas, plenty of drugstore options contain the same key ingredients at a fraction of the price. The trick is knowing which products are worth the splurge and which ones you can skip.

Some high-end products really do deliver—offering deep hydration, salon-quality results, and long-lasting benefits. But let’s be real, some are just overpriced versions of what’s already sitting on drugstore shelves. The best way to find what works is to read ingredient labels, research reviews, and experiment with different formulas.

The Best Hair Products That Actually Work

With so many choices, it’s easy to waste money on products that don’t live up to the hype. Here are three standout products that are actually worth adding to a haircare routine.

L’Oréal Paris Gloss Treatment

This one became a TikTok sensation, and for good reason. Unlike some glossing treatments that leave hair greasy, this one adds shine and softness without the weight. From the first use, hair feels noticeably smoother and silkier.

Price: $12.99

Where to buy: Most drugstores and online retailers

Nexxus Therappe Shampoo

This shampoo delivers salon-level freshness from the comfort of home. It deeply cleanses the scalp while keeping hair hydrated—no dry, stripped feeling. Plus, it keeps oil at bay for a solid two days, which is a win for anyone who doesn’t want to wash daily.

Price: $15.99

Where to buy: Drugstores, supermarkets, and online

Kérastase Chronologiste Hair Mask

If there’s ever been a hair mask worth splurging on, this is it. It leaves hair feeling softer, stronger, and smelling incredible. However, it does have a strong fragrance, so it may not be the best choice for those with sensitive noses.

Price: $75.00

Where to buy: High-end beauty retailers and salons

For those unsure about the price tag, trying a sample before committing can be a smart move—some salons offer trial sizes or in-store demos.

Hair Products That Didn’t Live Up to the Hype

Not every product that goes viral is a winner. Here are a few that missed the mark.

Fable & Mane HoliRoots Prewash Oil

This hair oil looked promising, but the reality? Greasy, heavy hair that never quite felt clean. Even after shampooing, a residue lingered, making hair feel weighed down.

Price: $38.00

Where to buy: Luxury beauty retailers

OGX Extra Strength Renewing Moroccan Argan Oil

Another oil that just didn’t work. Instead of adding moisture and shine, it left hair flat, lifeless, and somehow still frizzy. It’s cheaper than Fable & Mane, but still not worth it.

Price: $7.99

Where to buy: Drugstores and supermarkets

Olaplex No.5L Moisturize & Mend Leave-In Conditioner

With all the hype around Olaplex, expectations were high—but this leave-in conditioner fell short. Instead of making hair soft and manageable, it left a greasy residue that made freshly washed hair feel not so fresh.

Price: $32.00

Where to buy: Salons and beauty stores

How to Find Hair Products That Actually Work

With so many choices, it’s easy to feel lost in the haircare aisle. Here are some tips to cut through the noise and find the best products:

Finding the Right Haircare Products For You

Haircare doesn’t have to be complicated or expensive. While some high-end products are worth the price, there are plenty of drugstore finds that deliver amazing results without breaking the bank. The key is understanding ingredients, knowing what works for specific hair types, and avoiding the social media hype. With a little trial and error, it’s possible to build a haircare routine that keeps hair looking and feeling its best—without wasting money on products that don’t work.

Contributor

Kaili is a recent graduate with a degree in advertising, where she excelled in writing and developed a strong passion for it, particularly in the realm of copywriting. She is always eager to explore new ways to combine creativity with storytelling. When she's not honing her creative skills, she focuses on fitness, enjoys unwinding with crime shows, and indulges her love for baking.